Broadcasting rights for 2026 World Cup remain stalled in India and China

With the 2026 FIFA World Cup approaching, negotiations for broadcasting rights in India and China have reached a stalemate, leaving millions of viewers without confirmed access to the tournament. In India, a consortium between Reliance Industries and Disney reportedly offered $20 million, a figure significantly below FIFA's target, which previously reached $60 million in 2022 and had initial asking prices as high as $100 million. Sony Group Corporation explored bidding but withdrew, citing a lack of commercial viability due to unfavorable time zones that would see most matches broadcast late at night in India. Meanwhile, China has seen an unusual delay in reaching a deal, as the state broadcaster CCTV, which usually secures rights well in advance, has yet to finalize an agreement. FIFA officials maintain that discussions are ongoing in both markets. The uncertainty arises just weeks before the tournament, which is scheduled to take place in the United States, Canada, and Mexico. Broadcasters are concerned about viewership levels due to the time difference impacting live audiences in Asia.