Crivit named official partner of the Lidl-Trek cycling team for 2026

The sports brand Crivit has announced the extension of its partnership with the Lidl-Trek cycling team, securing the status of official partner for the 2026 season. Under this agreement, Crivit will supply the team with functional and casual clothing designed for travel, training sessions off the bike, and daily use. The partnership focuses on supporting the athletes during their recovery periods and non-competitive activities. Thomas Rohregger, Head of the Competence Center Lidl Cycling at Lidl International, stated that the collaboration aims to integrate the brand's mission of promoting a healthy and active lifestyle into the team's identity. This deal represents an expansion of the existing cooperation between the brand and the cycling outfit. The clothing serves as both functional equipment and a symbol of the team's shared values. No financial terms of the agreement were disclosed in the announcement.