Payabl. launches Visa Click to Pay for online merchants

European fintech company payabl. has announced the launch of Visa Click to Pay, a new payment solution designed to streamline the online checkout process. The service replaces the manual entry of card details with a tokenization-based system that allows customers to finalize purchases in fewer steps. According to Visa, this implementation can increase transaction approval rates by up to 11% compared to traditional manual entry methods. The solution also focuses on enhancing security through network tokenization while reducing cart abandonment, particularly for mobile users. Breno Oliveira, Chief Product Officer at payabl., stated that the technology aims to remove key friction points during the payment process. By simplifying the checkout experience, the company intends to help merchants improve conversion rates and offer a safer payment environment. This integration marks a shift toward standardized digital payment experiences similar to contactless transactions in physical stores.