Nike in talks to become the official UEFA match ball supplier

Nike is currently in exclusive negotiations to become the official match ball supplier for all men's UEFA club competitions. If finalized, this contract will cover the period from 2027 to 2031. This role is currently held by Adidas, which has confirmed it will not be renewing its contract with the organization. Adidas expressed pride in its historical contribution to the match ball series. Nike is pursuing this partnership as part of a broader strategy to regain market share amidst competition from brands like On and Deckers. The company previously secured the contract to supply the German Football Association, taking it over from Adidas. These developments represent a significant shift in sports equipment sponsorship for major European tournaments.