Health Insurance Organization relaunches personal doctor awareness campaign

The Health Insurance Organization (HIO) has relaunched its 'Take your health personally' campaign in Cyprus to educate the public about the role of the personal doctor within the General Healthcare System (Gesy). The initiative aims to emphasize the doctor's role as a cornerstone of the healthcare system, focusing on prevention and the patient-doctor relationship. The updated campaign includes new television and radio spots, as well as targeted social media activities to broaden its reach. A new series of podcasts is also planned, featuring personal doctors who will discuss their clinical experiences and provide guidance to beneficiaries. Alexia Makridou, Head of Communications and Public Relations at HIO, noted the strategic importance of the personal doctor in the system. The campaign aims to remind citizens of their rights and obligations regarding these health services. This effort follows a previous phase of the project that the organization reports was well-received by the public.