Jinius Marketplace launches new promotional campaign in Cyprus

The Cyprus-based online shopping platform Jinius Marketplace has launched a new communication campaign titled 'The genie for all your online purchases.' The campaign aims to promote the platform as a centralized hub for consumer goods including fashion, technology, cosmetics, home decor, toys, and wellness products. As part of its growth strategy to increase brand awareness, the company is highlighting several user-focused features. These include competitive pricing, exclusive discounts, and a double reward points system for purchases. Financial options include interest-free installment payments facilitated through the Fleksy service. Logistics options consist of direct home delivery or free collection via a network of pick-up points across Cyprus. The platform's stated goal is to consolidate its market position as a leading e-commerce provider in the region. The campaign is currently supported by a promotional video released on YouTube.