Nutella jar spotted on NASA Artemis II mission

During the live broadcast of the NASA Artemis II mission, a jar of Nutella was observed floating inside the Orion spacecraft. The crew, consisting of Commander Reid Wiseman, pilot Victor Glover, and mission specialists Christina Koch and Jeremy Hansen, were approaching a distance record previously held by Apollo 13 since 1970. The brief appearance of the product triggered viral online speculation about potential product placement. NASA spokesperson Bethany Stevens formally denied any commercial agreement or product placement deal, stating that the agency does not select crew food based on brand partnerships. Nutella’s official social media account acknowledged the footage, joking that the product had reached new heights. Social media users have debated whether the incident constitutes the most valuable free advertisement in history. The event occurred around April 6, 2026.