Pafos tourism board launches Easter promotional campaign

The Pafos Tourism Development and Promotion Company (ETAP) is conducting a nationwide advertising campaign to promote the district as an internal tourism destination for the upcoming Easter holidays. The initiative focuses on social media platforms, specifically Facebook and Instagram, and is supported by local tourism professionals. The primary goal is to encourage permanent residents of Cyprus to visit Pafos during this period. Throughout Easter Sunday, Easter Monday, and Easter Tuesday, various municipalities and villages will host traditional events. Planned activities include traditional games such as egg races, tug-of-war, sack races, and ziziros, as well as live music, dancing, and local food offerings. These celebrations will take place in village squares, church courtyards, and other public spaces. The campaign aims to highlight local customs and provide authentic experiences to visitors from across the island.