Cyprus hotel sector reports booking volatility amid regional conflict

The Cyprus Hotel Association has reported a challenging period for the tourism sector due to regional conflict. President Thanos Michaelides and Director-General Christos Angelides noted a 40% to 42% decline in bookings during March and April. While the Easter period remains below seasonal expectations, officials indicate that cancellations are beginning to stabilize. For the remainder of the summer season, bookings are reportedly balancing out with incoming reservations. Industry leaders have rejected the strategy of deep price discounting, arguing that such measures would damage the island's long-term reputation as a quality destination. Instead, the association is focusing on marketing campaigns and inviting travel professionals to witness the situation on the ground to address perceptions of instability. No total cancellation crisis has occurred, and officials are currently working to narrow the gap between current market perception and local conditions.