FIFA considers YouTube broadcasts for 2026 World Cup

The 2026 World Cup, hosted by the USA, Mexico, and Canada, will feature 48 participating countries for the first time, an increase from the previous 32-team format. FIFA is currently in discussions regarding the use of digital platforms like YouTube to reach younger audiences. According to reports from The Times, British broadcasters BBC and ITV may be granted the right to show five full matches on YouTube. Additionally, there are proposals to broadcast the first ten minutes of each of the tournament's 104 matches via the platform. Broadcasters holding the rights could potentially seek authorization to stream even the final on YouTube, subject to geographical restrictions and FIFA's final approval. The initiative may also include the use of social media influencers to present matches, along with the provision of highlights and interviews on official channels. No final decision has been made as internal discussions regarding this strategy continue.