Lidl Cyprus launches fundraising campaign for the Red Cross

Lidl Cyprus has announced a charitable campaign in collaboration with the Cyprus Red Cross Society. The initiative is scheduled to run from March 26 to April 11, 2026. For every purchase made by customers scanning the Lidl Plus digital card during this period, the company will donate 0.15 euros to the organization. Paralympic swimming champion Carolina Pelendritou serves as the ambassador for this campaign. The funds collected will be allocated to the Disaster Management Service of the Cyprus Red Cross. This department provides emergency assistance to individuals affected by natural disasters and other critical events. The campaign uses the promotional slogan centered on the 15-cent donation per transaction. This initiative continues a long-term cooperation between the retailer and the non-profit organization.