Lidl Cyprus launches fundraising campaign for the Cyprus Red Cross

Lidl Cyprus has announced a charitable initiative in collaboration with the Cyprus Red Cross Society. From March 26 to April 11, 2026, the company will donate €0.15 for every purchase made using the Lidl Plus digital card. The funds raised will support the Disaster Management Service of the Cyprus Red Cross, which provides assistance to those affected by natural disasters and emergencies. Paralympic swimmer and brand ambassador Carolina Pelendritou is featured in the campaign to promote the initiative. The company encourages public participation through the use of the Lidl Plus application. This partnership is a continuation of previous annual collaborations between the two organizations. The campaign emphasizes the impact of small contributions on collective humanitarian efforts.