Cyprus Deputy Ministry of Tourism becomes platinum sponsor of XM Limassol Marathon

The Deputy Ministry of Tourism of Cyprus has announced its role as a Platinum sponsor for the upcoming XM Limassol Marathon. Deputy Minister of Tourism Kostas Koumis described the event as a key pillar of the country's sports tourism strategy. The collaboration aims to promote Cyprus as an international destination for athletes and tourists, utilizing the Love Cyprus branding initiative. Organizers intend to position the marathon as an event that extends beyond the races to offer a comprehensive tourist experience. The partnership seeks to highlight the island's natural landscape, infrastructure, and hospitality to international visitors. By supporting the marathon, the government aims to increase global participation and emphasize the cultural and aesthetic appeal of Cyprus. This initiative is part of a broader strategy to showcase the country as a viable sports tourism destination throughout the year.