Olympiacos BC signs major six-year sponsorship deal with Superbet

Olympiacos BC has announced a new six-year sponsorship agreement with the betting company Superbet, set to begin on July 1, 2026. This partnership will see Superbet replace Bwin as the team's primary shirt sponsor, a role Bwin held since 2018. The deal is valued at approximately 55 million euros, including performance bonuses, with a base value of roughly 43 million euros. This agreement significantly increases the club's commercial revenue, providing a robust financial foundation for upcoming seasons. The announcement follows the club's recent efforts to modernize operations and finalize ownership of the Peace and Friendship Stadium (SEF). While the Aggelopoulos brothers remain in control of the club, this capital influx is expected to bolster the basketball budget and support future player acquisitions. Reports indicate that the final terms were confirmed in March 2026 after months of negotiations.