Lidl Cyprus launches new advertising campaign

Lidl Cyprus has launched a new 360-degree marketing campaign titled 'Opios xerei, xerei' (Whoever knows, knows). The campaign aims to emphasize the company's commitment to product quality and value for money. The project was developed in collaboration with the agency Frank & Fame. Television spots were produced by TopCut Modiano under the direction of the duo Keito, consisting of Manolis Mavris and Violeta Tseli. The music for the campaign was provided by Rabbeats music. The campaign is centered on consumer experience and testimonials shared via social media. It highlights the relationship between consumer product selection and the company's internal quality assurance standards. No specific budget or end date for the campaign was disclosed in the announcement.