MC Media launches Truth Day to combat misinformation in Cyprus

The Cypriot media group MC Media has announced the establishment of an annual 'Truth Day' to be held on March 19. This initiative is designed to raise public awareness about the spread of fake news, particularly in the context of the ongoing conflict in the Middle East. As part of this effort, the organization Analytica Market Research is conducting a survey to measure the extent of exposure and the ability of Cypriot citizens to identify misinformation. The findings of this survey are scheduled for publication on March 19. On that day, MC Media will replace standard advertising banners on its digital platforms with educational messages regarding misinformation. The group will also feature special reports, analyses, and public interventions throughout its networks. The stated objective is to promote responsible and evidence-based information sharing among the public.