Stefanie Graf partners with sports brand CRIVIT for international campaign

Former professional tennis player Stefanie Graf has entered into a partnership with the sports brand CRIVIT to launch an international marketing campaign. The collaboration, titled "FIND YOUR MOVE", will be active in more than 30 countries and utilizes a 360-degree marketing approach. The campaign focuses on promoting an active lifestyle based on holistic well-being rather than high-performance pressure. Graf brings her extensive experience to the role, having won 22 Grand Slam titles and spent 377 weeks at the top of the world rankings. She is also the only athlete to have achieved a Golden Slam. The partnership aims to encourage daily physical activity through a new product range. According to the announcement, the first phase of the collaboration includes diverse marketing channels and media exposure. Graf stated that her current view of sport emphasizes balance and quality of life over competitive comparison.